Die Grünen : Reinventing field campaigns in Bavaria

In preparation for the federal elections of 2013, Bavaria’s green party asked Liegey Muller Pons to work on their targeted ground campaign, a German first. Teams of activists were able to use our predictive model to organise door-knocking in key areas. According to our post-campaign audit, 85% of volunteers were well-received by voters which helped them do the persuasion work necessary for their candidates.