Italia Unica : The most innovatice municipal campaign in Europe

In 2016, former industrialist Corrado Passera asked Liegey Muller Pons to participate in his campaign for Milan city hall.Thanks to our web application we created a database which included Milan’s entire electoral register, totalling 920,000 contacts. Along with our predictive model, this database enabled us to organise field work targeted on the basis of the 1,200 polling stations in the city.